By and and  on June 16, 2017
Z Zegna

FLORENCE — Melting temperatures failed to sap the upbeat energy at the Pitti Uomo fair here. Despite ongoing global economic and political instabilities, the four-day men’s wear trade show, which wraps today, was bursting at the seams, with many retailers confessing to feeling a little overwhelmed by the sheer volume of brands on display.

“You need to focus on the right brand environment, you need to filter,” said Le Bon Marché’s men's buyer Jérémy Grodenic, who sensed, “more than ever before,” good vibrations coming from the brands and their collections, with a range of prints inspired by nature and animals.

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