Almost a year ago, Global Brands acquired a majority stake in Sean John, the brand started by Sean “Diddy” Combs that will celebrate its 20th anniversary next year. The main premise of the deal was to expand the line’s global presence, which Jeff Tweedy, Sean John’s president, said will begin in 2018. As the Sean John team prepares to grow the company internationally, they are focusing on broadening the assortment and fine tuning its marketing.Tweedy has tapped two Atlanta musicians to lead its holiday and spring marketing campaigns entitled "Dream Big." They are Jacquees, the singer behind “B.E.D.,” whose real name is Rodriquez Broadnax, and YFN Lucci, the rapper behind “Everyday We Lit,” whose real name is Rashawn Bennett.“We wanted to talk about fashion again. So this new campaign is fashiontainment,” Tweedy said. “We follow these guys on Instagram and their platforms are less about music and more about fashion. They have these amazing careers and we just feel like this young customer is paying attention to what they wear.”The firm is also broadening its collection and they’ve hired Scott Langton, who was the original designer of the brand, as vice president of design. Langton, who worked for Sean John from the spring of 1998 to the summer of 2004, was most recently the creative director of vice president of design for Punk Royal. He’s also held design jobs at Phat Farm and Ecko Unltd.“I truly started my professional life at Sean John, and it is a true pleasure to be back at the brand during this exciting time. I hope that my time away from Sean John allowed me to flex my creative muscles, which along with both Jeff’s and Diddy’s direction, I plan to bring to bear at Sean John as we move into the 20th anniversary of the collection,” Langton said.For its assortment, Sean John is targeting the performance category. The brand has released a new athletic jean, which features Lycra and has a slimmer fit. The collection retails from $79 to $89. Tweedy said the company is also focusing on the luxe ath-leisure space — a signature for Sean John, which is known for its velour sweatsuits. Tweedy said Sean John is making the sweatsuit more aspirational and producing it in various fabrications including tricot with nylon, velour and cashmere.Sean John, which still has an exclusive distribution deal with Macy’s, has yet to collaborate with a buzzy brand on archival pieces, but Tweedy said a capsule collection is in the works.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast