There are only a limited number of designer-themed rooms within the Trunk Club Clubhouse store on Madison Avenue in New York. And Zachary Prell snagged one.The partnership was celebrated at a event last week where Prell showed off his room during a meet-and-greet with customers. The entertainment was provided by Funk in the Trunk (yes, that's the band's real name).“Trunk Club asked us to build out a brand room here so we created a warm, living room environment,” Prell said at the event. From the navy walls — “my favorite color” — to the custom-made table, bar and mirror from Foundrywood in Brooklyn, the room is intended to make men feel at home while they work with one of Trunk Club’s personal stylists to create their wardrobe. Prell's spring collection is exclusive to the retailer in New York.Linda Bartman, chief marketing officer for Trunk Club, said Prell was chosen over other labels because of its popularity with the retailer’s target customer.“It’s a wonderful brand and our customers love it,” she said. “It has great appeal, and the only place you can get it is here at Trunk Club. So we gave him a room and the space to build his brand.”Prell, who was an investment banker before ditching finance for fashion, said his background is essential to understanding the Trunk Club customer — “a professional man living and working in the city.”[caption id="attachment_10868190" align="aligncenter" width="300"] The Zachary Prell collection is available exclusively in New York at Trunk Club.[/caption]He said his collection will also be added to the Trunk Club locations in Chicago and Boston. “We want to be a key resource,” he said. “The shopping model is so unique and we’re fortunate to be among more established brands. We’re the last brand to get a space here in New York and we’re across from Billy Reid, so we’re in great company. We hope this is just the beginning.”Earlier in the week, the Trunk Club team hosted an event in their hometown of Chicago to celebrate a collaboration with La La Land's costume designer Mary Zophres, who created a series of looks inspired by the film. The collection of men's and women's looks is available exclusively at Trunk Club for a limited time.
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion