The brand is being overseen by the Lanier division which will launch with e-commerce at the end of September.
The collection will be sold at Dillard’s as well as on the company’s web site.
As major U.S. labels continue to struggle, many international players are ready to pounce.
The Baltimore-based brand is restructuring, while Nike and Adidas are turning up the heat.
The DJ and producer has partnered with Authentic Brand Groups to help evolve the line.
The new brand carrying fitness and leisure men’s collections will hit selected high-end stores in July.