By  on February 15, 2017

Bum Equipment is hoping to capitalize on the trend for legacy brands.

The 30-year-old label has inked a licensing deal with Freeze to relaunch Bum's men's activewear line.

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus