Dickies is celebrating a birthday.The Texas-based brand best known for its workwear, is readying a marketing campaign to commemorate the 50th anniversary of its classic 874 chino.According to Michael Penn, senior vice president of marketing for Dickies, the campaign will “spotlight the workers who may not always receive the applause and recognition they should.”He said there is an app on the company’s Facebook page where customers can submit their written story, image or video about how they wear their pants and what appeals to them about the product.“We know there is so much loyalty for the pant out there that we’re excited to hear the latest stories from the folks that wear it day in and day out,” he said. “We plan to share the photos and videos across our social media channels and feature them on different pages of our web site. If we hear a really inspiring story, we look forward to sharing that customer’s content in whichever format serves their story best."The 874 was an evolution of Dickies’ original cotton work pants from the Twenties and incorporated polyester into the fabric to increase durability. Today, it is a 65 percent-35 percent polyester-cotton blend. It retails for $22.99, is offered in more than 100 size variations and over 20 colors in more than 50 countries. Dickies touts them as the world’s bestselling work pants.For fall, the brand will expand the 874 franchise into a new model, the 874 Flex, that includes lightweight mechanical stretch construction that retains its shape. The model is also softer than the original.“We knew our customer was ready to make the leap to Flex fabrics, so we’ve created an alternative for the guy that needs more flexibility without sacrificing an ounce of toughness in his work pant,” Penn said.He expects this iteration to appeal to customers in the “skate and extreme sports scene, and any worker who is doing a lot of bending and stretching on the job.” The Flex will retail for $24.99 and will be sold in the same retail channels as well as on the Dickies web site.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)