Since its founding in 1993 by entrepreneur Marc Ecko, the Ecko Unltd. brand — and its rhinoceros logo — has been a staple within the young men’s market. Originally associated with hip-hop and skate culture, the label has transitioned into more mainstream channels and today is carried at moderate department stores such as J.C. Penney as well as in the off-price channel.The majority stake in the brand, which at one time had sales of over $1 billion globally, was sold to Iconix Brand Group in 2009. Iconix acquired complete ownership in 2013.And next week at the Project trade show in Las Vegas, Iconix will unveil the latest iteration of the brand, a new category called Ecko Function.“We know Ecko can’t be a true athletic brand,” said Mary Gleason, who joined Iconix full time in January as executive vice president to oversee the company’s men’s brands. “But we think there’s an opportunity to do more functional merchandise.”Ecko Function will offer T-shirts, shorts, track pants, hoodies and jackets with technical details such as wicking fabrics, welded zippers, embossed woven fabric overlays and reflective logos.Gleason said the line will be targeted to sport specialty stores seeking an alternative to the higher-priced brands. The collection will retail for $24 for T-shirts to $59 for jackets and is targeted to the 15- to 35-year-old.“We’re very reality based and know that our customer would buy Under Armour or Nike if they could afford it,” she said.Ecko Function will be one of the many brands Iconix will showcase at its six booths at the Project show next week. Other labels that will be shown there include Starter and Pony.Iconix itself is in the midst of a restructuring. John Haugh joined the company as chief executive officer last year and has been putting his stamp on the business.Gleason said the company’s brands, which include Buffalo, Candie’s, Danskin, Joe Boxer, Ed Hardy, Mossimo Op, Rocawear and Zoo York, are now being put into three buckets. The first, or “the drivers,” are labels such as Pony and Mossimo that have large opportunities for expansion. The second bucket is the “maintainers” such as Joe Boxer, which is exclusive to Sears and Kmart. The goal here is to just keep the brands relevant within their current distribution structure. And the third and final bucket is the incubator brands, she said. “These are not driving revenue right now but with a lot of love, they can move to drivers.” This includes brands such as Ed Hardy.In addition to transforming the brands within its portfolio, Iconix is also divesting itself of labels that no longer fit within its structure. It sold its majority stake in Nick Graham to Tharanco last week and has also sold Sharper Image and its Peanuts and Strawberry Shortcake labels.For Ecko, Iconix recently brought its licensing under one roof with Thread Collective, which is producing Ecko Function in addition to the other products within the brand’s portfolio. The label is currently carried in more than 5,000 stores in 60 countries and Gleason said the plan is to “come back to the roots of the brand” with its focus on music, art and the rhino symbol. “We need to capitalize on that,” she said.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews