Kareem “Biggs” Burke continues to pull from his roots for his apparel endeavors.The Roc-A-Fella records cofounder, who owns the denim brand Fourth of November, has teamed with the New York Knicks on a limited-edition capsule collection in celebration of the basketball team’s 70th anniversary.“As a real New Yorker it's an absolute honor to collaborate with the Knicks,” said Burke.The collection includes a classic varsity jacket made of Melton wool and lambskin, and a snapback. Both feature the Fourth of November logo along with '70 and '73, which indicate the years the Knicks won an NBA Championship. The jacket, which retails for $350, and the snapback, which retails for $46, will be sold exclusively at the Madison Square Garden team store. Only 70 pieces of each style will be produced.When working with Roc-A-Fella, which was acquired by Def Jam in 2004, Burke helped grow Rocawear, the label’s streetwear brand, into an almost $700 million business, and although he had no plans of reentering the fashion business, when a childhood friend introduced him to Fourth of November, which was founded by Carlos Rodriguez, he joined the team to help them grow the company. The line, which consists of denim and varsity jackets, launched exclusively at Foot Action in 2015 but has expanded into 200 stores including Downtown Locker Room and City Blue.Burke also runs Roc 96, a line of apparel that features lyrics and images from Jay Z’s debut album “Reasonable Doubt,” which turned 20 last year. In December he simultaneously introduced 14 collections at 14 specialty stores throughout the U.S. and each collection was inspired by a different song from the album. Prior to that he opened pop-ups in Los Angeles and New York that carried Roc 96 merchandise.
@deciem is all about transparency and approachability. At this year’s WWD Digital Beauty Forum, the brand's co-CEO @nicolakilner said talking to customers directly about the ingredients in products and how they work is key. #wwdsummits #wwdbeauty
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