By  on March 21, 2017
“Every time you’re here, it feels like you’re walking through history,” Lorenzo said of the Rose Bowl Flea Market in Pasadena, Calif.

LOS ANGELES — In four years, luxury streetwear label Fear of God and creative director Jerry Lorenzo have amassed a cult following that includes 715,000 on Instagram and famous devotees such as Kanye West, Gigi Hadid, Kendall Jenner, Justin Bieber and Russell Westbrook.

What began as a T-shirt-and-hoodie company has grown to include corduroy blazers, silk pajama shirts, sherpa-lined denim, and military sneakers, as well a diffusion line, F.O.G., available at PacSun. This month, the Los Angeles-based brand launched its aptly titled “Fifth Collection,” nearly a year-and-a-half after its last.

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