Steven Rendle, the new chief executive officer of VF Corp., is starting to make his presence felt and Nautica president Karen Murray is among the first to exit the company under the new regime.Rendle last month took the reins at the Greensboro, N.C.-based company, succeeding Eric Wiseman. He had been president and chief operating officer.Late Thursday, shortly after Nautica had shown its fall collection at New York Fashion Week: Men’s, VF said Brendan Sullivan had been named president of sportswear and Murray would become a senior brand adviser to the organization.Murray, a highly respected industry veteran who has been with VF for just under a decade, did not give a timetable on when she would depart, but will remain through a transition period.Sullivan was vice president of direct-to-consumer for VF and was based in the company’s headquarters in North Carolina. He will oversee Kipling in addition to Nautica and will report to Curt Holtz, president of Imagewear, Jeans and Sportswear Brands for VF.Nina Flood, president of Kipling North America, which Murray also oversaw, will also report to Sullivan.“I love this brand, I love this team,” Murray said, “but Steve is the new ceo and he wants his own team.”Murray admitted that a significant brand repositioning that Nautica undertook in the fall of 2015 where it focused on more-contemporary merchandise, was not successful. “The repositioning was subtle and did not resonate with the customer,” she said. “We recognized that in March and we turned the organization around to bring in new product with a focus on heritage and authentic logoed product reinvented from the Nineties.”That “quick return to classic sportswear” is selling well, she said, and the fall collection designed by Steve McSween and shown Feb. 1, continues down that same path. “We pulled everything from the archives and brought in Lil Yachty.” Nautica brought the rapper on board last year by creating a successful capsule collection for Urban Outfitters and in January expanded that relationship, naming him a creative designer who will design capsules and appear in digital and social media advertising campaigns. “We built product with him already for all of 2017 and into the first half of 2018,” she said.Although Murray will not be at VF to see that product hit the floors, she’s confident she will soon find another job within the industry. “I’m not done,” she said. “I have a passion for the brand and the people here and I will build something somewhere else.”Before joining VF in 2007, Murray was group president of Liz Claiborne. She has also worked for Gant.Sullivan joined VF in 2007 as vice president of retail services. He led the direct-to-consumer business for the company’s contemporary and Timberland brands and later the European business. Prior to VF, he was with the Borders Group and L Brands, where he focused on operations, merchandising and marketing. VF is in a quiet period in advance of its earnings release later this month and a spokesperson said as a result, Sullivan was unavailable to comment on Friday.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)