Luke Wilson is taking a laid-back approach to celebrity branding in the fashion business.
Known for his affable, easygoing persona on the big screen in movies such as "Old School," "Anchorman: The Legend of Ron Burgundy" and "The Royal Tenenbaums," the actor has linked with Criquet, a golf apparel line based in Austin, Tex., as a minority investor and brand ambassador. Following in the footsteps of Pharrell Williams at G-Star Raw and Miranda Kerr at Kora Organics, he's the latest celebrity to go beyond being the face of a brand.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)