Luke Wilson is taking a laid-back approach to celebrity branding in the fashion business.Known for his affable, easygoing persona on the big screen in movies such as "Old School," "Anchorman: The Legend of Ron Burgundy" and "The Royal Tenenbaums," the actor has linked with Criquet, a golf apparel line based in Austin, Tex., as a minority investor and brand ambassador. Following in the footsteps of Pharrell Williams at G-Star Raw and Miranda Kerr at Kora Organics, he's the latest celebrity to go beyond being the face of a brand.The 45-year-old Texas native, who is an avid golfer, has become accustomed to his new role. Last June, he pulled the black polo shirt that Criquet first gave him in 2011 to wear on national television in an interview with "The Today Show." Three months later, at New York Fashion Week, he sported a striped version from the company at a dinner hosted by Grace Coddington and Calvin Klein."We like to say our shirt is a high-performance shirt for the 19th hole, whether it is a bar or a place where you're most at ease with your friends," said Hobson Brown, Criquet's cofounder, who also heads marketing.While fashion designers may chuckle at the suggestion that New York Fashion Week is the 19th hole of a golf course, Wilson said he looks forward to contributing to Criquet's story in a position humorously titled assistant pro.“I have always been a huge fan of Criquet Shirts’ vintage, classic look and I really love the 19th hole spirit behind the brand," he said. "They have managed to capture the laid-back vibe that is unique to Austin and created a product that I can take from the golf course to the set."Founded in 2010 with a predominantly online business, Criquet hopes to increase sales to wholesale accounts such as country clubs and specialty stores. It offers only tops, including sweaters, jackets and Texas-made button-down shirts, all retailing for under $150. Its bestseller is the $75 Players shirt made of 100 percent organic cotton, which Wilson had worn out on the town. The plan is to introduce pants next year."Having a high-profile guy like Luke involved is going to help us," Brown said. "When someone walks into a store they can recognize [Criquet] faster and not rely on a salesperson."Criquet's annual sales total less than $10 million, but the target is to reach that mark in the next few years, he said. Its core customer is a 30-year-old man, whom it's been reaching through digital advertising, primarily on Facebook and Instagram. "We could explore some print ads," he said.While Criquet has lucked out in dressing pro football player Carson Palmer and actors Will Ferrell and Matt Bomer, it said Wilson is the best fit."He kind of represents a cool character that has an irreverence to him but he's stylish," Brown said. "He's been in a lot of films that the Criquet guy can quote verbatim."Besides, "to be able to have a celebrity on the team who genuinely likes and wears the product is what we're looking for," added Billy Nachman, the other cofounder who shares a mutual friend with Wilson and became the chief shirt architect after designing houses and buildings. "We're talking to him about doing some video. We'll definitely do some photo shoots."Customers and retailers can get a chance to meet Wilson in late March, when he plans to attend Criquet's party in Austin for the Dell Technologies Match Play, a sold-out tournament featuring the top 64 players on the PGA Tour."We didn't want to force a relationship with a celebrity who doesn't love the product," Nachman said.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)