Luke Wilson is taking a laid-back approach to celebrity branding in the fashion business.Known for his affable, easygoing persona on the big screen in movies such as "Old School," "Anchorman: The Legend of Ron Burgundy" and "The Royal Tenenbaums," the actor has linked with Criquet, a golf apparel line based in Austin, Tex., as a minority investor and brand ambassador. Following in the footsteps of Pharrell Williams at G-Star Raw and Miranda Kerr at Kora Organics, he's the latest celebrity to go beyond being the face of a brand.The 45-year-old Texas native, who is an avid golfer, has become accustomed to his new role. Last June, he pulled the black polo shirt that Criquet first gave him in 2011 to wear on national television in an interview with "The Today Show." Three months later, at New York Fashion Week, he sported a striped version from the company at a dinner hosted by Grace Coddington and Calvin Klein."We like to say our shirt is a high-performance shirt for the 19th hole, whether it is a bar or a place where you're most at ease with your friends," said Hobson Brown, Criquet's cofounder, who also heads marketing.While fashion designers may chuckle at the suggestion that New York Fashion Week is the 19th hole of a golf course, Wilson said he looks forward to contributing to Criquet's story in a position humorously titled assistant pro.“I have always been a huge fan of Criquet Shirts’ vintage, classic look and I really love the 19th hole spirit behind the brand," he said. "They have managed to capture the laid-back vibe that is unique to Austin and created a product that I can take from the golf course to the set."Founded in 2010 with a predominantly online business, Criquet hopes to increase sales to wholesale accounts such as country clubs and specialty stores. It offers only tops, including sweaters, jackets and Texas-made button-down shirts, all retailing for under $150. Its bestseller is the $75 Players shirt made of 100 percent organic cotton, which Wilson had worn out on the town. The plan is to introduce pants next year."Having a high-profile guy like Luke involved is going to help us," Brown said. "When someone walks into a store they can recognize [Criquet] faster and not rely on a salesperson."Criquet's annual sales total less than $10 million, but the target is to reach that mark in the next few years, he said. Its core customer is a 30-year-old man, whom it's been reaching through digital advertising, primarily on Facebook and Instagram. "We could explore some print ads," he said.While Criquet has lucked out in dressing pro football player Carson Palmer and actors Will Ferrell and Matt Bomer, it said Wilson is the best fit."He kind of represents a cool character that has an irreverence to him but he's stylish," Brown said. "He's been in a lot of films that the Criquet guy can quote verbatim."Besides, "to be able to have a celebrity on the team who genuinely likes and wears the product is what we're looking for," added Billy Nachman, the other cofounder who shares a mutual friend with Wilson and became the chief shirt architect after designing houses and buildings. "We're talking to him about doing some video. We'll definitely do some photo shoots."Customers and retailers can get a chance to meet Wilson in late March, when he plans to attend Criquet's party in Austin for the Dell Technologies Match Play, a sold-out tournament featuring the top 64 players on the PGA Tour."We didn't want to force a relationship with a celebrity who doesn't love the product," Nachman said.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)