A look from the Mitchell & Ness Swingman campaign.
Mitchell & Ness is trying out a new collection.The retro sportswear brand, which holds an eight-year licensing agreement with the NBA, will release the Swingman assortment. The collection consists of basketball jerseys and matching basketball shorts from former and current players.“The Nineties are trending with oversized clothing and retro footwear, and sports apparel is the top complement for that trend,” said William Warren Jr., marketing manager at Mitchell & Ness. “Throwback jerseys have been very popular again since the reboom in 2013.”The collection includes rookie jerseys from NBA’s current star players such as LeBron James and Stephen Curry, in addition to pieces from former basketball legends such as Magic Johnson and Allen Iverson. The jerseys retail for $130 and the shorts are priced at $75. They will be available this week on Mitchell & Ness’ e-commerce site, its flagship store in Philadelphia and select retailers.Since Adidas sold the company to Juggernaut Capital Partners and Kevin Wulff last year, Mitchell & Ness has continued to double down on its heritage and expand. Earlier this year the company updated its Hardwood Classics department at the NBA flagship on Fifth Avenue in New York and they will continue their collaboration project with Just Don, a brand started by Don Crawley, who is an executive at Good Music, Kanye West’s record label. Their partnership is set to release this summer.More from WWD:Mitchell & Ness Revamps Apparel Section at NBA StoreAdidas Acquires Mitchell & NessNBA Store Set to Open on Fifth Avenue
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