D.Hedral, an Italian men’s bodywear brand, has signed Swiss tennis player and Olympic gold medalist Stan Wawrinka as its global brand ambassador. He will be featured in a print campaign and a film endorsing the new athletic Seamless II Collection and Ace line launching this fall. Wawrinka said, “I wanted to be part of something in the lifestyle space which is a very interesting area for me to be in as a sportsman.” The collection, which will be priced from $33 to $39, will include seamless briefs and trunks.

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