Authentic Brands Group, which owns Vision Street Wear, has teamed up with Steve Aoki to bolster the line.The DJ and producer will serve as brand collaborator and co-owner. Aoki said he would be involved in all areas of the business, including overall strategy, marketing and creatively developing each collection."This is a whole different world than doing an endorsement deal or a sponsorship deal and just rocking some T-shirts," said Aoki. "Vision is a beloved brand to me. It's a brand I grew up wearing and loving through my adolescence and now I am in this position to be a part of maintaining and growing the brand on all different verticals."Vision was founded 40 years ago by Brad Dorfman, who started out producing skateboards before introducing Vision Street Wear. Authentic Brands Group acquired Vision Street Wear, which works with partners in Japan and South Korea, in 2014.Nick Woodhouse, president and chief marketing officer for Authentic Brands Group, believes Aoki, who played at his bachelor party, is the ideal person to build up the brand."I always knew what an amazing creative force Steve is," said Woodhouse. "He produces terrific content, has an amazing social following and people are fanatical about him. He resonates with youth, he’s disruptive and he aligns very well with the ethos for the business. He’s also a terrific business man."Aoki said this partnership would have no bearing on his Dim Mak streetwear line and the assortments have different creative directions, but he's hoping to move beyond logo T-shirts for Vision Street Wear and produce a full collection."We want to become more fashion forward but continue to stay rooted in the culture of what Vision stands for," said Aoki.It is the only streetwear brand in ABG's portfolio, but Woodhouse said he's interested in the category."I love the space. Whether we incubate something or buy something we are always looking for great brands," he said.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion
@carmeloanthony is upping his fashion game once again, introducing a hat collection with @goorinbros. Called Fresh Greens by Melo x Goorin, the line consists of five unisex models, all of which are made in America from 100 percent wool. Each hat is lined with Anthony’s signature and the inscription “Knowledge of self, wisdom and understanding.” You can purchase the collection line at Goorin’s website as well as three off its stores in San Francisco, New York City and Las Vegas #wwdaccessories
“I am of tradition, but that doesn’t mean I have an old outlook on life,” Hubert de Givenchy told WWD in an interview in 1978. The legendary designer, who died last week at the age of 91, achieved wide success soon after launching his own couture boutique in the early ’50s, but he refused to pine for that time. For the first time since its original publication, read our interview with Givenchy on his awe for Audrey Hepburn and looking forward. Link in bio. #wwdarchives #fbf (📷: Pierre Schermann)
About last night: @alexachung and @supergausa toasted the launch of their capsule collection. “It’s the shape that I love, so rather than amend the last and make the sole crazy or do anything wild, we just did really subtle additions that I think make it look really luxe-y,” said Chung. #wwdfashion (📷: Marc Patrick)
Exclusive: @off____white’s @virgilabloh is launching an exclusive eyewear capsule collection @sunglasshut. The unisex collection, which is made up of three styles, first made its debut on the brand’s fall runway show in Paris. Get all the details on WWD.com – link in bio. #wwdnews #wwdfashion