It’s no surprise that some of the stalwarts in the sportswear arena have been struggling of late.Ralph Lauren, whose polo has long been an industry staple, is in the midst of a major restructuring as revenues continue to shrink. After a rocky 18 months under Stefan Larsson as chief executive officer, the company named Patrice Louvet of Procter & Gamble to the top spot to help the brand navigate the rapidly changing fashion landscape.But the company is not alone is searching out ways to reverse its fortunes. Nautica recently had a change at the top, tapping Brendan Sullivan from VF Corp., its parent company, to succeed Karen Murray as president. And J. Crew has also had its share of problems: longtime chief Millard “Mickey” Drexler stepped down as chief executive officer and handed the reins to West Elm’s James Brett.As these companies work to right their ships, other brands have started to make headway. Thanks to a Nineties resurgence, Tommy Hilfiger is hot again and other labels such as Vineyard Vines and Psycho Bunny continue to gain momentum. Although the bulk of the sales for these large American brands come through bricks-and-mortar stores, the online competition continues to heighten, particularly for the big aggressive international players.Katie Smith, senior analyst of Edited, a retail technology and analytics firm, ran the numbers for the best-selling polos and casual pants online in the U.S. from July 2016 through June 2017. These brands have been selling out at full price or at no higher than a 35 percent discount, and were replenished at least once.According to Edited, in polo shirts, Fred Perry came in first, followed by Lacoste, Asos, Nike, Polo Ralph Lauren, Under Armour, Boss Orange, Jack & Jones, Aéropostale and Majestic.In casual bottoms, which includes denim and casual pants, the top seller was Asos, followed by Dickies, Diesel, New Look, G-Star, River Island, Seven For All Mankind, Pull & Bear, Jack & Jones and Joe’s Jeans.Although some of the names are surprising — Pull & Bear is owned by Zara parent Inditex and Jack & Jones is a division of Bestseller of Denmark — it’s further evidence that the world is getting smaller and smaller and American brands need to up their game to ensure they continue to get their share.
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot. #wwdfashion ( 📸: @cjw.photo )
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)
“On a personal level, it’s my vision to create a really different idea with their look to be at the epitome of women’s fashion in South Korea – to create a new milestone,” said stylist @chochowon on dressing K-pop’s most fashionable girl group, @blackpinkofficial. WWD’s @mistywhitesidell sat down with Won ahead of the group’s new album release, “Square Up,” which is out today. Read the full interview on WWD.com. #wwdfashion #blackpink_squareup #blackpink
For @ralphlauren, 2018 is a reason to celebrate: It marks the brand’s 50th year in business. Last year’s chauffeured show in Bedford, NY featuring his vintage car collection may have seemed like the big celebration to show-goers, but they were wrong. The official celebration will be held on September 7 during #NYFW. Get all the details on WWD.com. #wwdfashion (📷: @giovanni_giannoni_photo)