Ovadia & Sons is dipping its toe into the retail business.
The men's wear line created by twin brothers Shimon and Ariel Ovadia in 2010, will open a pop-up shop at 63 Greene Street in SoHo on Friday. The 2,700-square-foot store will offer the Ovadia & Sons collection as well as Ovadia+, the company's interpretation of activewear. There will also be some exclusive product, Shimon Ovadia said, noting that the assortment will be refreshed every few weeks.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"