Rochas put its men’s line on hold last year when it parted ways with Béatrice Ferrant after only two seasons.
While conventional retail formats are being upended, Soto Store, The Whitaker Group, Sid Mashburn and Browns are inciting men to shop.
Part of the brand’s spring 2019 lineup, the “Urban Mobility” collection celebrates the biking world.
The British designer is unveiling his first men’s collection for the brand with a runway show on June 13 at the Florence Charterhouse.
A special installation, showcasing both the heritage of the brand and its attention to the future of fashion, will be unveiled on June 12 at Florence’s Stazione Leopolda.
Held during Milan Men’s Fashion Week, the exhibition will showcase 32 artworks in addition to an installation dedicated to the Italian company’s brands.
He will take on the role of vice president of men’s designer and new concepts.