The collection is being targeted to brides and is merchandised in a women’s shop at Lord & Taylor.
A new algorithm employs measurements from thousands of other men to predict a proper fit.
The runway presentation will take place on June 8 at Hollywood’s Milk Studios.
The new store is located on the Bowery and there is an e-commerce site.
The collections will enter selected stores in Europe from September.
Bally, Hilfiger Edition and PS by Paul Smith will be among the brands presenting their collections at international men’s wear trade show, along with special guests J.W. Anderson and Off-White.
Five Four Day excites the easily distracted generation with deals and live content.
Global Brands Group has taken over the wholesale distribution for most of Europe, while Folli Follie Group has the rights for Greece, Cyprus, Romania and Bulgaria.