ATLANTA — Pete Sanchez has been promoted to COO at Taylormade-Adidas Golf, a new position, after being with the company for less than six months.

Sanchez joined the company April 23 as vice-president of business development after serving as president and COO of Fujikura Composites since 2001. In his new role, he will oversee the company’s engineering, supply chain, sourcing, procurement and all manufacturing operations.