Alex Cannon Leaves Eponymous Company

Alex Cannon has severed ties with the lifestyle sportswear company that bears his name.

NEW YORK — Alex Cannon has severed ties with the company that bears his name.

On Monday, Cannon said that he had left Alex Cannon, a lifestyle sportswear company.

In a statement, Cannon said: “As of Sept. 15, 2008, I have ceased being actively engaged in my partnership with Chandresh Mehta in C & A Design Studio LLC. This partnership markets the Alex Cannon brand. I look forward to passionately pursuing my interests as a merchant and designer in the industry I love so much. I wish Chandresh well.”

He said he has “no plans as of yet, but I’m in no rush. I want to do the right thing. This industry is fantastic and there’s lots of room for talent.”

Mehta owns Alex Cannon Inc., the company that owns the Alex Cannon name and brand, as well as a significant majority of C&A Design Studio, which licenses the name. He plans to continue to produce and market the label to better specialty and department stores. The Alex Cannon collection is sold at Nordstrom, Lord & Taylor and upscale specialty retailers.

“We’re going to continue in the same distribution channel,” Mehta told DNR. He said that the company has not yet hired a designer to replace Cannon but that Mehta will “fill in the holes” while he searches for “somebody to continue our heritage and make it better.”

Mehta did not discuss the circumstances that led to Cannon’s departure, saying only: “We parted ways. He wants to do something else and I want to continue the brand. Challenge is always good.” 

The Alex Cannon brand was launched in 2003. Mehta served as CEO and Cannon was the designer and face of the brand. His pedigree included 12 years at Warnaco, as well as stints at Macy’s, Barneys, Brooks Brothers and Nautica.