NEW YORK — Zanetti, maker of moderate and better tailored clothing, has signed a license with Geoffrey Beene to manufacture and distribute the brand’s tailored clothing in Canada.
“This is our first relationship with Geoffrey Beene and it will be a nice complement to our portfolio of brands,” said Jack Banafsheha, president of Zanetti.
The deal has been in the works for the last five months and product will ship in late fall. Moores, a division of Men’s Wearhouse, will have an exclusive on the clothing line for the first few seasons, according to Banafsheha. Suits will retail near $399.
Zanetti already has a presence in Canada with distribution of its namesake label, as well as a private label businesses for a number of the country’s major retailers, including Hudson’s Bay.
Merle Sloss, executive vice-president and president of licensing for Geoffrey Beene, said Geoffrey Beene clothing has not been distributed in Canada in recent memory, but added that the company currently sells dress shirts, neckwear and other licensed classifications in that market.