NEW YORK — Business Journals, Inc., parent company of MR Magazine, has purchased certain assets of The Exclusive trade show. Terms were not disclosed.
As a result of the sale, the show’s next edition, slated for the Venetian Hotel in Las Vegas Aug. 26-28, will be its last under that name. For the February show, it will be renamed MRket, but the location will remain the same.
Lizette Chin, former show manager of The Collective in New York and the current advertising director for MR Magazine, will also serve as show director of MRket. Larry Hymes, co-founder of The Exclusive, will be director of sales for MRket and will be based in Los Angeles.
Business Journals will produce 17 trade shows in 2008 including AccessoriesTheShow, Moda Las Vegas, FAME and MRket.