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Columbia Sportswear Expands Brazilian Operations

Columbia Sportswear has signed an agreement with Drastosa SA to be its exclusive distributor of Columbia Sportswear products in Brazil.

ATLANTA — Columbia Sportswear has signed an agreement with Drastosa SA to be its exclusive distributor of Columbia Sportswear products in Brazil.

The agreement expands distribution of Columbia Sportswear products in Brazil, reaching a wider range of retailers and, for the first time, delivering the complete line of Columbia branded products to Brazilian consumers. Beginning this month, Drastosa SA is distributing Columbia apparel, footwear and accessories to outdoor specialty, sporting goods and lifestyle retailers throughout Brazil. Drastosa SA will also work with key retail customers to launch new Columbia Sportswear concept shops, which are branded sections and fixtures within larger retail stores.

Said Bill Tung, vice-president of international sales, Columbia Sportswear, “Brazil is a significant market for the Columbia Sportswear business and we’re pleased to work with Drastosa SA to build on our success in such a growing and dynamic region.”