ATLANTA — Little League Baseball has named Dick’s Sporting Goods the official sporting goods retailer of Little League Baseball and Softball. It gives the retailer the ability to work directly with leagues and coaches in a number ways, including discount coupons for all Little League teams, equipment donations and a variety of in-store events.

Stephen D. Kenner, president and CEO of Little League Baseball and Softball, called the collaboration with Dick’s Sporting Goods “an excellent fit for local Little Leagues and the millions of families they serve.”