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In the inaugural Well-Dressed Men Survey, commissioned by The Men’s Wearhouse Inc. and conducted by Kelton Research, well-dressed men are seen as sexier, smarter and more successful. In fact, 91 percent of Americans think dressing well can make a man appear more physically attractive than he actually is, while 64 percent believe women are more likely to marry a well-dressed man than a schlub.
In addition, 75 percent of Americans believe well-dressed men are more successful at work, and 22 percent of men think they could earn more money if they learned to dress better.
This story first appeared in the January 6, 2011 issue of WWD. Subscribe Today.
In the all-important sex appeal arena, 78 percent of women think one of the hottest things a guy can do is dress well. Some 85 percent think a man who dresses well is sexier than one with a lot of money. And 63 percent of the female respondents preferred a man in a suit to a man in a uniform. Eighty percent of women said they would give up something in their lives — going out to dinner, using their cell phones or even having sex for an entire year — for a better-dressed partner.
“The study revealed that nearly three out of four men feel underdressed most of the time, so it’s no wonder so many dislike and lack confidence in shopping,” said George Zimmer, Men’s Wearhouse founder and chief executive officer.