It’s not quite on the scale of the new Armani or Diesel megastores, but Gant is expanding on Fifth Avenue as well.
This story first appeared in the March 12, 2009 issue of WWD. Subscribe Today.
The preppie sportswear maker has just leased another 2,450 square feet behind its existing tri-level flagship at 645 Fifth Avenue, taking over a space previously occupied by a Japanese hair salon. Architect Annabelle Selldorf will break down some walls and incorporate the additional selling space into the second floor of the Gant store.
The newly renovated space should be ready for shoppers come November.
The Sweden-based brand is also looking for retail opportunities downtown, primarily in the Soho area, according to Ari Hoffman, chief executive of Gant USA.