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Gore Throws Weight Behind Outdoors Charities

W.L. Gore has launched a website to raise awareness and support for three outdoors charities that could suffer through the existing tough economic times.

ATLANTA — W.L. Gore has launched website http://www.giveawarmfuzzy.com as an online portal for consumers to raise awareness and support for three respected outdoors charities that could suffer through the existing tough economic times.

The charities are Big City Mountaineers, Continental Divide Trail Alliance and the Outdoor Industries Women’s Coalition. Visitors to the site can make donations to the organizations between Oct. 1 and Dec. 15, 2008. Online visitors can generate points for their chosen charity by playing an educational game inviting friends to join and/or by donating $10, $20 or $25 directly. The charity with the most points by Dec. 15 will receive the biggest percentage donation from Gore.

Participating donors also will be entered to win free Windstopper warm and fuzzy products, including scarves, headbands and jackets, as well as T-shirts. Winners will be announced at the end of the program.

“This new Web portal connects consumers to three well-known groups working hard to encourage more people to enjoy the outdoors,” said Diane Davidson, market development, W.L. Gore. “In addition, the site educates consumers about the benefits of the Windstopper brand to they can make appropriate choices when selecting garments for winter.”