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Haspel, Blue Lion to Part Ways

The company will not produce a spring collection as it searches for a new manufacturing partner.

Appeared In
Special Issue
Men'sWeek issue 07/12/2012

Haspel has ended its licensing agreement with Blue Lion and will not produce a spring collection as it searches for a new manufacturing partner.

This story first appeared in the July 12, 2012 issue of WWD.  Subscribe Today.

According to market sources, Haspel’s deal with Blue Lion expires at the end of 2012 and will not be renewed. The label, which typically shows at the MRket show, will not be taking a booth at this edition.

Laurie Haspel Aronson, president of the family-owned Haspel brand, could not be reached for comment Wednesday.

Last October, Neema Clothing Ltd. wound down its branded business and sold its inventory to the Samsung Group. Jeffrey Ammeen, the son of former Neema chief executive officer James Ammeen, launched Blue Lion at that time to handle the sales and marketing for Neema’s licensed businesses, which included Haspel.

The 100-plus-year-old Haspel, whose roots are in men’s seasonal suits, has been working to revitalize the label and turn it into a lifestyle brand with multiple categories of merchandise.