Icebreaker Names New President

Russ Hopcus has joined Icebreaker as president.

ATLANTA — Russ Hopcus has joined Icebreaker as president of its fast-growing U.S. company, starting May 15.

He succeeds Troy Ballard, who decided not to move to Icebreaker’s new U.S. headquarters in Portland, Ore., from Ketchum, Idaho, near his family’s home in Hailey, Idaho. Icebreaker began relocating its U.S. offices to Portland last year and that move is about 90 percent completed now. Icebreaker also opened its global apparel design studio in Portland and its first Icebreaker Touch_Lab retail store there in December 2007.

Hopcus will report to Tony Balfour, general manager – markets, and will be based in Portland.

He has been senior vice-president of sales for Adidas USA since 2005, leading a team of more than 200 people and with sales of more than $1 billion. From 2000 to 2002, he was director of global sales and international general manager for Nike’s ACG outdoor business. He left Nike for Adidas in 2002.

Icebreaker is an environmentally-driven maker of outdoor apparel made from pure merino wool.