Jeremy Argyle, a men’s dress shirt manufacturer and retailer, has opened a second New York City store.
The 600-square-foot location at 321 Bleecker Street, between Grove and Christopher streets, is near Marc Jacobs, Ralph Lauren and other major retailers in the West Village shopping corridor.
The company launched three years ago with an online store and a unit at 160 Spring Street in SoHo. It specializes in a modern interpretation of the woven shirt that can be worn tucked or untucked and offers subtle details.
“When we launched three years ago, our goal was to grow the brand in a way that kept us continually engaged with our customers. We realized that a direct-to-consumer approach that was online and had small, branded retail locations across the country best suited a brand like ourselves,” said Brian Jeremy Guttman, owner and designer of Jeremy Argyle. “The guys who shop at Jeremy Argyle, know what they like and aren’t interested in traipsing through a mall to search for what they want. They do their research beforehand and then visit the store to confirm the size and fit.”
New styles arrive every week and the store also carries neckwear, sweaters, hoodies and accessories such as cuff links.