PARIS — After opening its first men’s only Savile Row store earlier in September, Lanvin has given its men’s boutique on the Rue du Faubourg St. Honore a makeover to reflect its more modern direction under the guidance of Alber Elbaz and designer Lucas Ossendrijver.
The Paris flagship, which spreads over four floors has been completely refurbished in order to “reunite the different collections into one universe,” said a Lanvin spokesman.
Shoppers now enter the ground level to find Ossendrijver’s runway collection, merchandised in a white space on patinated metal racks. Doing away with former dark wood paneling, the shop now plays to a contemporary gallery mood — with a dose of Paris chic. On the second floor, Ossendrijver’s more sporty looks are on display while on the third floor are the company’s traditional business suit department.
The ultimate experience is reserved for the fourth level: a wood paneled made-to-measure salon. Architect’s Jean-Christophe Poggilio and Pierre Beucler, from Architecture & Associes, oversaw the renovation of the 8,500-square-foot store.