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Macy’s Ups Alfani’s Contemporary Quotient

Macy’s has introduced an extension of its popular Alfani men’s wear label for spring.

LAS VEGAS — Macy’s has introduced an extension of its popular Alfani men’s wear label for spring.

Internally called Alfani Red for its red label, the more-contemporary suit silhouette is just hitting floors now.

Stuart Goldblatt, executive vice-president and GMM of men’s for Macy’s Merchandise Group, said: “We recognize there’s a customer out there who really loves our brand and we want [those brands] to evolve. [Alfani Red] is our first attempt at this.”

The new clothing silhouette is targeted to a more-contemporary customer and features a higher armhole, narrower lapels and a narrower fit. “We’re slimming down the specs,” he said, adding: “This is consistent with our strategy of evolving our brands.”