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The mood was upbeat in Las Vegas this week as merchants from around the country and the world converged on the city to check out the latest spring men’s wear trends.
This story first appeared in the August 23, 2012 issue of WWD. Subscribe Today.
The shows — MAGIC, Project, ENK, Capsule, MRket and PGA — were teeming with retailers who were filling order pads aggressively for next season. The quality and depth of the offering provided buyers myriad options for contemporary sportswear and modern tailored clothing along with a slew of accessories.
The overall theme was one of color and print that will give life to selling floors in early 2013.
Riviera Club x Lucky Brand
Now in its second season, the Riviera Club x Lucky Brand collaboration is being distributed to all of Lucky Brand’s 172 stores plus a handful of specialty stores, such as Ron Herman, Welcome Stranger and Lizard Lounge.
Isaora designers Ricky Hendry and Marc Daniels are part of this year’s CFDA Incubator class and specialize in melding technical materials and construction — such as heat-welded seams and laser-cut fabric — with forward streetwear style.
Fairway & Greene
From pink to green and everything in between, the golf brand jumped on the color bandwagon for spring. The range of pants, shorts, shirts and jackets also featured technical fabrics and detailing to keep players cool and comfortable on the course.
The upper-end label, owned by Greg Norman Collection, is offering a modern fit based on a clean, understated European aesthetic. The fabrics offer technical quality for comfort and performance.
Lacoste Live has grown to 10 percent of the Lacoste business in the U.S., and Macy’s is adding 22 shops- in-shop for the youthful label in September.
Mavi sales are up 25 to 30 percent this year on the strength of upgraded product and increased prices. The company closed its sole U.S. store in New York’s Union Square this summer to focus on expanding wholesale.
Scotch & Soda
Riffs on floral prints, vintage military themes, neon hues and even tie-dye are recurrent in the Dutch brand’s always-wide-ranging assortments that usually manage to hit all the prominent trends of the season.
Levi’s Made & Crafted
Native American patterns were a popular theme this season, as in these butter-soft T-shirts from Levi’s premium line, which is sold in 150 doors, including Barneys New York, Saks Fifth Avenue and Bloomingdale’s.
Fred Segal Santa Monica and Smith + Butler in Brooklyn have built dedicated shops-in-shop for Levi’s Made & Crafted, which are among the best-performing spaces for the label.
Founded in 1770 in Scotland, knitwear label Drumohr has been sported by a procession of British royalty, including George V, the Duke of Windsor and Prince Charles. The label is now owned by Italians who have kicked things up for spring with vivid colors and fanciful patterns.
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The company updated its iconic Hawaiian shirts for spring with a slimmer fit and contemporary patterns that appealed to a customer looking for classic resortwear with an edge.
The dress shirt company embraced the trend toward color with a wide assortment of hues in long neckwear and bow ties for spring. Narrower cuts and updated patterns also connected with retailers.
The casual slacks brand, which showed at MAGIC Men’s, will now offer its D-Zero Khaki to American men. The model has been successful in Europe and is being introduced in the States for spring. It’s the brand’s slimmest fit and is available in a variety of finishes.
Superbright neckties were a focal point of the brand’s booth at MAGIC Men’s. The accessories company also offered a variety of colorful shoes, bags, wallets and other items from its wide assortment of labels.
The Dallas-based brand, which showed at MAGIC Men’s, offered a variety of colorful bottoms for spring, in updated shades that ranged from peach to green.
Color and artful destruction and fraying were prominent in J Brand’s denim lineup, as were complementary designs like this slim cargo pant with a tapered silhouette.
Chambray shirts were omnipresent at the trade shows, but Arnold Zimberg took cues for his version from the Seventies label Lothar’s St. Tropez, replicating the color and fabric.
As ballast to the vivid hues abounding in denim bottoms this season, Hudson colored a line of jeans in delicate pastel shades.