NEW YORK — J. Crew is changing its top men’s merchant and will open its third freestanding men’s store in Soho next year.
Effective Monday, Frank Muytjens, currently senior design director within the men’s area, will be elevated to vice-president of men’s design. He will succeed Todd Snyder, senior vice-president of men’s design, who will exit the company on Nov. 14, reportedly in preparation of launching his own men’s collection for fall ’09.
Muytjens, whose background includes Polo Ralph Lauren, officially takes over the men’s design duties on Monday. He had worked with Snyder at J. Crew for the past several years.
Men’s wear has been a priority of late for the specialty store chain. In August, the company unveiled its first standalone men’s store in the site of the former Liquor Store Bar in Tribeca. The 925-square-foot jewelbox at 235 West Broadway has set a new standard with its unique merchandising techniques.
Another men’s only store is set to debut at the Garden State Plaza mall in Paramus, N.J. on Nov. 14.
The third store will be located next to Madewell and Topshop/Topman on Broadway. The size and opening date have not been determined, but it is expected to debut in early 2009. It will take over a site currently occupied by a newsstand.