ATLANTA — Nike Golf has named Mike Francis U.S. general manager and Stan Grissinger general manager for Europe, Middle East and Africa (EMEA), effective Dec. 1.
Francis is succeeding Cindy Davis, who was recently promoted to president of Nike Golf. Grissinger succeeds Francis, who held the EMEA position for three years.
Prior to his role in Europe, Francis was general manager for Nike Golf Canada, where he was responsible for the initial establishment of Nike Golf business in that region. As U.S. general manager, Francis will oversee the U.S. business for Nike Golf, including sales, operations, marketing and sports marketing.
Grissinger has been Nike Golf’s category business director of clubs and balls for the past three years.
Rob Arluna, who joined Nike Golf a year ago as the U.S. marketing director, will assume the new responsibility of category business director of clubs.
Mike Crowell succeeds Arluna as U.S. marketing director. He has been U.S. advertising director.