Authentic Brands Group has licensed Blue Lion Apparel for Palm Beach tailored clothing.
This story first appeared in the July 11, 2013 issue of WWD. Subscribe Today.
Palm Beach was one of the brands under the HMX Group umbrella that Authentic Brands acquired when it purchased the company at the end of last year. It had been reintroduced in July of 2011 after a two-year hiatus.
The deal with Blue Lion is for five years and covers the U.S., Canada and Mexico. The collection will launch for spring with suits, suit separates, sport coats, vest and trousers in summer-weight cottons, seersuckers, linen and lightweight wool.
Blue Lion was founded by Jeffrey Ammeen in late 2011 to handle the licensed brands for Neema Clothing Ltd. after it wound down its branded business and sold its inventory to the Samsung Group. Jeffrey Ammeen is the son of former Neema chief executive officer James Ammeen.
Jamie Salter, chief executive officer of Authentic Brands, said, “We are very pleased to partner with Jeffrey Ammeen and Blue Lion. It’s a young company on the move. We are confident that Jeffrey and his talented team will return Palm Beach to its former prominence in the marketplace.”
Ammeen said the Palm Beach collection will “offer a vintage sensibility combined with modern style, and always with an awareness of its preppy origins.”
The Palm Beach brand dates from 1910, when a Maine-based textile company created a unique cotton-mohair blend cloth that it sold to several tailored clothing manufacturers. By 1931, the textile executives created their own clothing company, naming it after the Florida town where they wintered. The palm tree has been used as the brand’s logo since the Fifties.
Authentic Brands is looking for additional licensees for Palm Beach sportswear, home, sleepwear, underwear, bed and bath, outdoor furniture, small leather goods and accessories.