ATLANTA – Philips Van Heusen may not renew its licensing agreement for Izod G golf apparel with Tehama, Inc., which has been producing and marketing the brand since January 2004.
Commenting on rumors currently in the golf market, Kenneth L. Wyse, president of licensing for PVH, said there is a possibility the agreement won’t be renewed with Tehama, but stressed that the Izod G line will continue and the company plans to remain in the green grass business.
PVH also owns Calvin Klein Golf, which debuted last year.
Tehama and PVH are apparently working out details now.
Sources in the golf market said two problems arose with the execution of the brand. They said they believed the brand wasn’t performing at the level called for in the contract and wasn’t meeting sales numbers, and also that PVH wanted more control over how the line was designed. One source said PVH wanted Izod G to target consumers in their 20s but the line actually was too young looking for that age group.
Izod G, known for its bright colors and technical features, including moisture wicking, was originally called Izod Club but the name was changed in July 2004.