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Sugoi Names COO

B. James Bottoms has joined Sugoi Performance Apparel, a division of Dorel Industries, as COO.

ATLANTA — B. James Bottoms has joined Sugoi Performance Apparel, a division of Dorel Industries, as COO, a new position.

Previously, he was director of operations at Mountain Hardwear, Inc, where he served on the five-person executive team overseeing all aspects of the company’s customer service and distribution, production, supply chain and logistics, planning and purchasing.

“This is a tremendous example of Dorel Industries providing us with the resources and vision to push Sugoi forward as an incredibly vibrant and growing brand,” said Stan Mavis, president of Sugoi. “James is absolutely at the top of his profession, and his addition will have enormous benefits to our operations and expansion.”