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Sunny Diego Joins Li & Fung

She has left Saks Fifth Avenue after 18 years to serve as senior vice president of merchandising in the men’s division.

Appeared In
Special Issue
Men'sWeek issue 10/04/2012

Sunny Diego has left Saks Fifth Avenue after 18 years to join LF USA, the U.S. division of Li & Fung, as senior vice president of merchandising in the men’s division.

This story first appeared in the October 4, 2012 issue of WWD.  Subscribe Today.

Her most recent position at Saks was vice president and divisional vice president of men’s private brands. However, over the course of her career with the retailer, Diego had also served as a buyer of women’s footwear, men’s accessories and men’s designer clothing as well as fashion director of women’s footwear, accessories, women’s contemporary sportswear and men’s wear, according to her LinkedIn page.

Saks confirmed her departure but had no comment about a successor. In January, Richard Cohen joined Saks as vice president of business development, a newly created position at the company. His primary responsibility is the development of Saks’ private men’s brands.

Rick Darling, president of LF USA, said of Diego’s appointment: “She joined about a week ago. She’s going to be working with Paul Raffin and we think she’ll be a great addition.” Raffin is the group president of men’s, kids and entertainment licensing for LF USA.

Diego did not return seeking comment.