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Ermenegildo Zegna has hit the ’burbs.
The Italian luxury brand has opened a 2,100-square-foot store at the Americana Manhasset mall on Long Island, the first men’s-only store in the upscale shopping center, which boasts tenants such as Brooks Brothers, Giorgio Armani, Michael Kors, Gucci, Hermès, Donna Karan New York and others.
This story first appeared in the April 22, 2010 issue of WWD. Subscribe Today.
Designed by architects Gianmaria and Roberto Beretta of Studio Beretta in Milan, this is Zegna’s 14th directly owned store in the U.S. The shop sports natural woods and stones designed to create a masculine, gentleman’s club feel and, upon entering, there is a video wall featuring the seasonal Milan runway collections.
Calling the company “one of the world’s most important and premium men’s wear brands,” Deirdre Costa Major, president of the Americana Manhasset, noted: “As the first store at Americana dedicated solely to men, Zegna solidifies our standing as a serious destination for men to shop. Both Zegna and Americana are family-owned businesses and share a similar mind-set about nurturing a strong partnership between landlord and tenant, with the goal of building lasting relationships with clients.”
“Manhasset is a very exciting residential area,” said Anna Zegna, image director of the family-owned company, which is celebrating its centennial this year. “It’s a fantastic mall where the locals go to shop. A lot of the people commute to New York City, but they spend their leisure time there. It has a very relaxed, special feel.”
To attract that leisure-time shopper, Zegna said the store is showcasing sportswear front and center, with Zegna Sport on one side and the Ermenegildo Zegna luxury sportswear collection on the other. Behind that are leather goods, and in the rear, the tailored clothing. The store also offers Su Misura, the company’s made-to-measure service, along with formalwear. “This is the assortment that meets local customer need,” Zegna said, noting the company “tries to treat every town as a unique personality.”
On Wednesday night, the store hosted a reception benefitting the Children’s Medical Fund of New York. Zegna was supposed to attend but was unable to fly to the States because of the Icelandic volcano. She said she was disappointed to have to miss it, adding: “I always enjoy talking to customers. The Americans have an extreme friendliness. They tell you about their lifestyle, their families. It’s a very open relationship, and that personal touch adds a lot to the brand experience.”
Next up for the company is a second store in Las Vegas. This one, which joins the recently expanded unit at The Forum Shops at Caesars Palace, will be at the Crystals retail complex at CityCenter. That two-level store, which will measure 5,832 square feet, will be designed by Peter Marino and is expected to open in early June. Last month, Zegna relocated its shop at Caesars into a location that is 3,733 square feet, 65 percent larger than the former store.