2XU, a performance sports and compression apparel brand, has named activewear veteran Scott Taylor to be its first U.S. president.
The Australian company recently received a capital infusion from LVMH Moët Hennessy Louis Vuitton’s equity L Capital Asia 2 and plans to expand aggressively in the U.S. market.
“From a U.S. perspective, we aspire to accelerate the profitable growth of the business and brand to the extent that U.S. annual revenue breaks through $50 million by 2017 en route to $400 million in the longer term,” said 2XU chief executive officer Kevin Roberts.
He said Taylor, who “possesses strong leadership capabilities, a deep knowledge of athletic retailers and consumers in the U.S. market and valuable experience in driving breakout growth at Nike and Under Armour over the last 23 years,” will be key to achieving that goal.
Taylor spent 15 years at Nike, ultimately rising to general merchandise manager for key accounts in the sporting goods and mall channels in the U.S. During his eight years at Under Armour, he served as director of key accounts, director of apparel merchandising and director of global brand marketing.
Taylor, who relocated to 2XU’s California headquarters last week, said he believes 2XU can be the U.S.’ “next great global performance brand.”