The men’s wear start-up tapped Ross to manage the branding and creative.
The full collection will be offered on Oct. 20 but select items are available today.
The 2,800-square-foot store is located on the city’s main street.
The skier will also serve as chief innovation officer for the apparel brand.
The designer will start the nationwide tour in New York City on Sept. 8.
The brand will be carried in New York, Miami, Boston, Chicago, San Francisco and Dallas.
The founders of men’s wear brand Flag and Anthem, who formerly worked together at Macy’s, have brought on Nigel Barker as an investor and artistic director.