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Daly Driving Loud Apparel Revival

If Tiger Woods’ red Nike polo shirt is a little too subdued for your dad this Father’s Day, try a pair of Shagadelic shorts instead.

If Tiger Woods’ red Nike polo shirt is a little too subdued for your dad this Father’s Day, try a pair of Shagadelic shorts instead.

This story first appeared in the June 18, 2009 issue of WWD.  Subscribe Today.

Pro golfer John Daly, who is known for his non-country club attire and storied personal life, has been spied wearing wildly patterned slacks and shorts in his past few tournaments. Although he didn’t qualify for this weekend’s U.S. Open at Bethpage Black in Farmingdale, N.Y., Daly did rate a story in The New York Times earlier this month about his fashion sensibilities.

His apparel of choice is from Loudmouth Golf, a Sonoma, Calif.-based firm whose president, Scott Woodworth, says Daly’s outlandish outfits are “not very unusual at all” for golfers. “Look at the professional golfers from 1968 to 1975 — they all had loud pants,” he said.

But will the weekend warrior dare to pull on a pair of Disco Ball Black or Raspberry SureBet pants?

“You have to have an awful lot of game to wear clothes like that,” said Marty Hackel, fashion director of Golf Digest. “It’s almost like confrontational dressing. If you want to get in somebody’s face on a golf course, wear those pants and you’ll get everybody’s attention.”

Right now, Loudmouth Golf sells its wares only through its own Web site as well as John Daly’s. “We’re running out of stock,” Woodworth claimed. “We don’t have any pants left, but we’re getting another big shipment.”

Despite the recent rash of publicity, Desane Blaney, executive director of the Association of Golf Merchandisers, doesn’t expect the wildly patterned pants to become commonplace at clubs around the country. “I have not seen those bold prints from any other supplier,” she said. “Nobody else has jumped on that bandwagon. Everything else is pretty subtle.”

But not Loudmouth. Woodworth said the customers to his Web site “go for the boldest, loudest and most audacious” choices available. And while they may turn heads on the course, they meet the requirements from the PGA. According to the PGA Tour Player Handbook & Tournament Regulations, “Players shall present a neat appearance in both clothing and personal grooming. Clothing worn by players shall be consistent with currently accepted golf fashion.”

According to Woodworth: “They have zippers and belt loops, they’re not jeans, pull-ups or sweats — they’re pants.” And so far, only a course in Naples, Fla., and another in Australia have barred players from wearing the pants.

And moms need not despair: Woodworth said in mid-July, Loudmouth is going to introduce “skorts” in the same patterns for ladies.