Fila has signed on to become the official tennis apparel and footwear partner of the 2009 Sony Ericsson Championships in Doha. The event, slated to take place in Qatar from Oct. 27-Nov. 1, is the year-end event for the Sony Ericsson WTA Tour. The top eight singles players and four doubles teams in the world will compete over six days for a purse of $4.55
Fila will dress all court officials, ball crew and on-site staff for the event. The design of the uniforms is based on vintage Fila pieces from the Seventies and Eighties and incorporates purple and green color schemes.
Fila has endorsement deals with several Sony Ericsson WTA Tour and ATP Tour athletes and is the official footwear licensee of The Championships, Wimbledon.