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Men’s flash-sale site JackThreads today launched the private label line Goodale.
This story first appeared in the April 26, 2012 issue of WWD. Subscribe Today.
There are 20 items in the first collection, with price points between $30 and $60, depending on the fabrication. Some basic items, such as denim and chinos in the bottoms category, will likely become replenishment offerings, while tops and sweaters that have more of a fashion component will have seasonal availability.
Jason Ross, founder and chief executive officer, said the company works with more than 500 different men’s and lifestyle brands, both national and international, for the JackThreads site. Among the brands the site carries are: Ben Sherman, Calvin Klein, French Connection, Members Only, Nixon, Palladium, Penguin, Sebago, 10 Deep and Volcom. Launched in July 2008, the site has used what it has learned from what men buy to determine preferred styling and fashion for Goodale.
“It doesn’t take a well-known brand for us to have success in our sales. Even an up-and-coming brand, our guys will buy it if that is what they want and the product matches with the current trends,” Ross said.
The core customer is between ages 18 and 35. He is interested in streetwear, but mostly contemporary fashion, which comprises 45 percent of the e-tailer’s business.
JackThreads was acquired by media firm Thrillist in May 2010. The combined firm is known as Thrillist Media Group. While the digital and content platform of Thrillist and the e-tail site JackThreads cross-promote each other, the two remain separate operations under the Thrillist Media umbrella.
Ross said the creation of the private label contemporary line is a natural evolution for the firm.
“When you think about off-price, all brands in the brick-and-mortar world have created side lines specifically for their stores. It’s just happening now in the flash-sale model. For us, it means being able to consistently give our customers what they want. Inventory in the market can fluctuate; this helps us meet the demand gaps with product that customers want,” Ross said.