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Luis Fernandez Exits Number:Lab

Cofounder and creative director exited the company due to creative differences with cofounder and chief executive officer Gregory Lawrance.

Appeared In
Special Issue
Men'sWeek issue 06/06/2013

Number:Lab’s cofounder and creative director Luis Fernandez has resigned from the company due to creative differences with cofounder and chief executive officer Gregory Lawrance. The split was effective May 31.

This story first appeared in the June 6, 2013 issue of WWD.  Subscribe Today.

Launched in 2007, Number:Lab has shown regularly during New York Fashion Week, establishing an aesthetic that incorporated athletic and performance wear influences into its sportswear and tailoring. The brand is carried in about 45 doors, including Saks Fifth Avenue, Bloomingdale’s, Scoop, Louis Boston and nordstrom.com.

Fernandez, who was inducted into the Council of Fashion Designers of America in 2011, has launched a creative design agency called @LuisFern5 to work on consulting projects for brands. “I’m extremely proud of what we’ve created and achieved with Number:Lab. I’m very much looking forward to beginning this next chapter,” said Fernandez.

Going forward, Lawrance said Number:Lab will focus on the accessible, active-inspired component of the brand and less on high-concept designer sportswear. “We are moving away from trying to be all things to all people and building upon what we do best: designing for the guy who lives between the lines of luxe-leisure, sport and play. So the strategy moving forward is all about focus,” he explained.

Lawrance has tapped a new head of design, Will Watson, who previously held design positions with Moschino, Fila and the now-defunct Rugby Ralph Lauren label. “There couldn’t be a better fit and background for what we do,” he noted of Watson’s experience.

Number:Lab is part of the current batch of brands being mentored in the CFDA Fashion Incubator program.