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Nautica’s Three-Decade Voyage

A timeline of the brand's biggest moments.

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1983: David Chu launches Nautica with six pieces of men’s outerwear.

1984:
Nautica hits $2.5 million in sales.
• State-O-Maine purchases Nautica brand for $500,000.

1991:
Brand expands into men’s sleepwear and loungewear.

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1993: State-O-Maine is renamed Nautica Enterprises.

 

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1994:
Eyewear is introduced.

1996: Men’s jeans, Nautica Competition and Nautica Kids make their debut.
• Nautica Voyage, a men’s fragrance, is introduced.

1997:
Women’s swimwear and men’s tailored clothing are launched.

1998: Nautica expands into home

1999:
Women’s sleepwear and Latitude/Longitude fragrance are introduced.

2000: Women’s jeans are added.

2001: The company opens a flagship in Rockefeller Center in New York.

2002:
Men’s underwear is launched.

2003: VF Corp. purchases Nautica for $600 million.
• Chris Heyn is named president of Nautica Sportswear.

2004: David Chu exits the brand. Rockefeller Center store closes.

2005: Infant and juvenile bedding is introduced
• Navigate Life campaign launches; 20th store in Italy and 150th store in China open.

2006:
Women’s sportswear and Voyage fragrance are added.

2007:
Karen Murray is named president of Nautica.
• My Voyage fragrance is introduced.

2008: E-commerce site is launched; luggage is added.

2009:
Oceans fragrance launches.
• Outdoor furniture is added and indoor furniture is relaunched.
• Men’s and children’s footwear and women’s outerwear are added.
• Nautica becomes the largest corporate sponsor of Oceana. Advertising is brought in-house.

2010:
Pure Nautica fragrance launches.
• An interactive blog called Nautica360 and social media platform make their debut.
• The company launches Ocean to Ocean marketing campaign.

2011:
Pure Nautica Discovery fragrance is added.
• The brand sponsors the Prudential Center in Newark.
• The Keys furniture collection is added.

2012:
Give Change to Make Change ad campaign is launched.
• Brand launches in South Korea and signs licensing deal for India.
• Nautica becomes a sponsor of Charity: Water.
• Aqua Rush men’s fragrance launches with Coty.

2013:
Nautica marks 30 years in business with a special anniversary collection.

Source: Nautica and WWD Archives

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