Nautica’s Three-Decade Voyage

A timeline of the brand's biggest moments.

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1983: David Chu launches Nautica with six pieces of men’s outerwear.

Nautica hits $2.5 million in sales.
• State-O-Maine purchases Nautica brand for $500,000.

Brand expands into men’s sleepwear and loungewear.

This story first appeared in the February 7, 2013 issue of WWD.  Subscribe Today.

1993: State-O-Maine is renamed Nautica Enterprises.


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Eyewear is introduced.

1996: Men’s jeans, Nautica Competition and Nautica Kids make their debut.
• Nautica Voyage, a men’s fragrance, is introduced.

Women’s swimwear and men’s tailored clothing are launched.

1998: Nautica expands into home

Women’s sleepwear and Latitude/Longitude fragrance are introduced.

2000: Women’s jeans are added.

2001: The company opens a flagship in Rockefeller Center in New York.

Men’s underwear is launched.

2003: VF Corp. purchases Nautica for $600 million.
• Chris Heyn is named president of Nautica Sportswear.

2004: David Chu exits the brand. Rockefeller Center store closes.

2005: Infant and juvenile bedding is introduced
• Navigate Life campaign launches; 20th store in Italy and 150th store in China open.

Women’s sportswear and Voyage fragrance are added.

Karen Murray is named president of Nautica.
• My Voyage fragrance is introduced.

2008: E-commerce site is launched; luggage is added.

Oceans fragrance launches.
• Outdoor furniture is added and indoor furniture is relaunched.
• Men’s and children’s footwear and women’s outerwear are added.
• Nautica becomes the largest corporate sponsor of Oceana. Advertising is brought in-house.

Pure Nautica fragrance launches.
• An interactive blog called Nautica360 and social media platform make their debut.
• The company launches Ocean to Ocean marketing campaign.

Pure Nautica Discovery fragrance is added.
• The brand sponsors the Prudential Center in Newark.
• The Keys furniture collection is added.

Give Change to Make Change ad campaign is launched.
• Brand launches in South Korea and signs licensing deal for India.
• Nautica becomes a sponsor of Charity: Water.
• Aqua Rush men’s fragrance launches with Coty.

Nautica marks 30 years in business with a special anniversary collection.

Source: Nautica and WWD Archives

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