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Pool Draws a Targeted Assortment

Pool may be the smallest member of the MAGIC family, but it’s among the most targeted — centering around emerging, art and design-driven brands.

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Pool may be the smallest member of the MAGIC family, but it’s among the most targeted — centering around emerging, art and design-driven brands.

This story first appeared in the September 10, 2009 issue of WWD.  Subscribe Today.

At the recently completed edition, the three-day show attracted nearly 200 labels, about one-third of which were men’s, including Cartel NYC, Lead Derby, Meg Co., R.O.A. Gallery and Steve Vintage. The show was heavy on interesting graphic T-shirts from a variety of sources as well as accessories such as messenger bags.

Among the most popular components of the show was its Emerging Concepts area, which showcased nine brands new to either the industry or Las Vegas. These included Ai for Ai, Dusen Dusen, Everyday or Eternal and Every Little Counts. The Cash & Carry area, which offered retailers the chance to pick up immediates from brands such as Boos & Besito, Good Friday, Cara Lyndon, Aguiñiga Design, A.S.I.S, Alter Ego Jewelry, Beyond Wonderland, C.C. Star, Es n Ya and FELTgood, was also a draw. Reflecting the recessionary times, Cash & Carry doubled in size from the February market to 40 exhibitors. And, according to show management, there’s a waiting list of about a dozen brands to get into the area.

Although Pool reduced its rates about 20 percent at the recently completed show — a full booth was $3,000 for the three days — several brands took advantage of the Co-Op area where they could share space for less than half the price.

Among the finds at Pool was Bambu, the venerable rolling-paper company, which was showing its nostalgic printed T-shirts. Sarah Saiger, whose family purchased the company in the Sixties, said the designs were based on original ads for the product, which began life selling Bible paper in 1764.

“People seem to love it,” Saiger said of the T-shirts, which wholesale for $18, and sweatshirts, which wholesale for $26 to $28. “Our story has bones.”

Meg Co. of Hermosa Beach, Calif., showed its Monitaly line of men’s wear that included tailored sportswear such as heavy twill and chambray jackets, single- and double-breasted military-inspired jackets and a raglan zip jacket with wool knit cuffs lined with chambray. Wholesale prices range from $40 for a short-sleeve work shirt to the mid-$200s for the raglan jacket.

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