ATLANTA — Russell Athletic has enhanced its product offering as the NBA’s official institutional uniform provider with a new performance uniform.
Russell Athletic and the NBA signed an agreement last year granting Russell exclusivity to utilize NBA, WNBA and NBA D-League (or Development League) team names and logos on institutional jerseys, shorts and T-shirts throughout the team dealer network.
The product offering also includes a reversible mesh jersey, mesh short and T-shirt available in all 30 NBA and WNBA teams. The NBA D-League team product will be available in 2009.
“This program provides Russell Athletic with a connection to the world’s premier basketball league,”? said Gary Barfield, executive vice-president of Russell Athletic/Spalding. “Offering a full range of uniform products in addition to Spalding’s status as the NBA’s Official Game Ball and Backboard allows us to strengthen our relationship with the NBA market.”
The Team NBA programs pairs the uniform offering from Russell with Spalding’s basketball product line.