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Sean John Opens in Atlanta Airport

A licensed Sean John store opened in Hartsfield-Jackson Atlanta International Airport on June 18.

A licensed Sean John store opened in Hartsfield-Jackson Atlanta International Airport on June 18. The 1,000-square-foot unit is operated by HMSHost, which specializes in creating retail and dining platforms in travel venues, under a six-year license agreement.

“We were looking for a way to expand our retail business and Atlanta is a great city for us,” said Dawn Robertson, president of Sean John. “Hartsfield-Jackson is an extremely high-traffic airport and we have a great location in it, so we think this could be an exceptional business.”

The Atlanta airport is the busiest in the world, serving more than 90 million passengers a year, and is undergoing a $6 billion capital improvement upgrade. HMSHost opened a licensed Ermenegildo Zegna boutique there in May, and will open Bulgari and Salvatore Ferragamo stores in July, a Kiehl’s unit this fall and an MNG by Mango store in 2010. The Zegna, Bulgari and Ferragamo stores are the first duty paid (as opposed to duty free) airport shops for those brands in the U.S., as is the Sean John store, making them available to all airport travelers rather than just international passengers.

The Sean John store will carry a full range of the brand’s offerings, including denim, sportswear and licensed products. Sean John licenses suits to Peerless Clothing; dress shirts and neckwear to Phillips-Van Heusen; underwear to Basic Resources; children’s wear to Fishman & Tobin; eyewear to Marchon; belts and small leather goods to Cipriani; hats to Concept One, and fragrances to the Estée Lauder Cos. Inc.

This is the second full-price retail venture for Sean John, following the 2004 opening of its New York flagship. The company also operates nine outlet units.

HMSHost, a division of AutoGrill Group, has annual sales of more than $2.7 billion and does business in more than 100 airports around the world. Monobrand fashion retail is a relatively new venture for the company in the U.S., as it opened its first specialty store last year, a MNG by Mango shop in San Francisco International Airport.