Each season denim designers reinvent the wheel and tweak the fashion staple just enough to keep things interesting. Here, a sextet of the upcoming season’s latest trends in jeanswear.
This story first appeared in the October 18, 2010 issue of WWD. Subscribe Today.
Top left: At Vintage Revolution, canvas jeans are a stylish alternative to denim—and come in 24 different colors, using an eco-friendly cold-water dyeing process that gives the fabric a soft, worn-in feel. Seen here with Wrangler’s denim jacket and Riviera Club’s T-shirt.
Top center: PPD’s thin railroad stripes of navy and white look almost heathered from a distance, creating a highly wearable fashion statement in its slim Normandie fi t. Seen here with Kill City’s shirt and Etiqueta Negra’s belt.
Top right: Genuine 10-karat gold buttons and complex handdistressing techniques help justify the cost of AG Adriano Goldschmied’s new AG-ed Reserve line of jeans, which are limited to 200 to 250 pieces per style at prices of $495 to $600. Seen here with Acne’s denim jacket and shirt.
Bottom left: Diesel Turbo jeans feature an exclusive raw denim that wears down to a fully worn-in look in three months rather than the year it usually takes to achieve that effect. Seen here with Cheap Monday’s T-shirt and Etiqueta Negra’s belt.
Bottom center: Medium-blue washes are trendy at Seven For All Mankind, in lightweight fabrics in the 8.5-to-9.5-ounce range. Seen here with Won Hundred’s shirt.
Bottom right: Denim blended with linen in Citizens of Humanity’s jeans lend the fabric a unique texture and surface interest. Seen here with Topman’s cotton shirt and Etiqueta Negra’s belt.
MODELS: WES, CLINTON AND CHRISTOPHER L./DNA; GROOMING BY ERIN ANDERSON FOR WOODLEY & BUNNY USING SACHAJUAN; FASHION ASSISTANT: LUIS CAMPUZANO; FASHION INTERNS: ALEX TUDELA AND JESSICA SANDERS